About Xavie Agency
Where Legacy Meets Business Savvy
Xavie Agency was founded by estate protection and brand veteran Tina Xavie, who launched her own firm dedicated to something the industry too often overlooks: personalized, passionate representation. Based in Beverly Hills, the agency quickly assembled a roster of legendary clients and a reputation for doing things differently.
The GOATs - The Greatest of All Time
Ten years of building bridges between legendary personalities and visionary brands. Whether it's preserving a beloved artist's legacy or amplifying their cultural impact.

Marvin Gaye
Prince of Soul
Elevated soul music legacy into social justice soundtrack, inspiring 4.2M young activists globally.

Jerry Garcia
Counterculture Legend
Transformed counterculture legend into modern mindfulness pioneer, reaching 5.8M wellness-focused millennials.

Ric Flair
The Nature Boy
Elevating 'The Nature Boy' from wrestling legend to mainstream cultural icon, showcasing his influence on entertainment, fashion, and personal branding.

George Barris
The King of Kustomizers
Celebrating the 'King of Kustomizers' who created iconic vehicles for film and television, showcasing how his designs shaped American automotive culture and entertainment.

Harvey Milk
Civil Rights Pioneer
Transformed political activism legacy into modern inclusive leadership blueprint, inspiring 3.1M new advocates.

Celia Cruz
The Queen of Salsa
Transformed Salsa Queen legacy into global cultural bridge, inspiring 2.1M new Latin music fans worldwide.
What They Say
Trusted by Legendary Estates
“I was amazed by how intuitive and user-friendly everything felt. It’s clear their designers obsess over every pixel, every transition, to create experiences that delight.”

Stuart Milk
American Human Rights Activist
“Knowing Tina for some time I've come to respect her reputation. She always approaches the projects she chooses with the utmost care and respect. That is why for the first time I trust an agency to handle Tab's legacy.”

Allan Glaser
Film Producer & Husband of Tab Hunter
Our Services
We help shape intellectual property management strategies through data-driven insights, combining market analysis, consumer behavior research, and brand valuation.
Exclusive licensing representation for celebrities, artists, and iconic brands. We protect and promote legacies through strategic brand partnerships.
- Exclusive licensing agreements
- Brand partnership development
- Rights management
Comprehensive estate protection and management services to preserve and enhance the value of iconic legacies.
- Estate valuation
- Legacy preservation
- Asset protection
Data-driven brand strategy combining market analysis, consumer behavior research, and brand valuation to maximize legacy value.
- Market analysis
- Consumer research
- Brand positioning
News & Press
Stay up to date with the latest news, press coverage, and announcements from Xavie Agency.

Estate Protection and Brand Veteran Tina Xavie Launches New Firm
Tina Xavie, an experienced professional in estate protection and branding, has launched her new venture, Xavie Agency.

Music Industry Moves: Celia Cruz Estate Partners With Xavie Agency
Xavie Agency has secured exclusive licensing representation for Celia Cruz Entertainment, aiming to protect and promote the legacy of the Cuban-American 'Queen of Salsa' through strategic brand partnerships.

Jerry Garcia Can Read To You Via A New AI Tool — It May Just Be The Beginning
Innovative AI technology brings Jerry Garcia's voice to a new generation of fans.
Ready to Elevate Your Legacy?
Partner with the agency that understands the art of preserving and enhancing iconic legacies. Let's create something extraordinary together.
Get in Touch