About Xavie Agency

Tina Xavie is the Founder and Chief Executive Officer of Xavie Agency, the only woman-owned and led licensing agency bridging entertainment, motorsports, and automotive, and a proud minority-owned business headquartered in Beverly Hills, California. As a solo founder and entrepreneur, Tina built the agency from the ground up with a singular mission: to empower legendary personalities and iconic estates to preserve, grow, and amplify their cultural and commercial legacies.

With over a decade of experience navigating the entertainment and brand licensing industry, Tina has negotiated multi-million-dollar deals with major Hollywood studios, advertising agencies, production companies, and global brands. Drawing on her prior experience as Chief Marketing Officer, where she honed expertise in elevating high-profile brands, Tina has secured lucrative name, image, and likeness rights for iconic figures, including NIL clearances for the Apollo 11 astronauts featured in the Columbia Pictures film Fly Me to the Moon.

Today, Xavie Agency represents a distinguished roster of cultural icons spanning music, film, sports, and activism, including Celia Cruz, Jerry Garcia, Harvey Milk, Marvin Gaye, Liberace, Ric Flair, and George Barris, reaching more than 20 million fans worldwide. Tina takes a holistic, 360-degree approach to each partnership, overseeing licensing, legal protection, social media, public relations, and strategic brand development.

Beyond the boardroom, Tina is deeply invested in community and the next generation. She established the Xavie Endowed Scholarship, valued at nearly $3 million, to advance young women's education and serves on the Board of Trustees of the United States Sports University.

Tina continues to champion the legacies of diverse and underrepresented voices, proving that preserving history is one of the most powerful ways to shape the future.